Our team crafted an immersive emergency preparedness simulation for Gap Inc., empowering employees to navigate critical threats across retail stores, corporate offices, and distribution centers with confidence and precision.
Challenge
Gap Inc. faced a complex challenge: how do you prepare a diverse workforce for emergency situations without creating fear or disruption? With over 1.8 million personal weapon assaults and nearly 150,000 handgun incidents recorded in 2023 alone, the need for comprehensive emergency training became undeniable.
We partnered as lead development team to transform emergency preparedness from theory into practice, creating an experience that feels real without being overwhelming.
Breaking Down Complexity
Authentic Environments
Using real store footage and architectural precision, we recreated three distinct environments: retail floors, corporate offices, and distribution centers. Every detail matters when seconds count.
Universal Design
We engineered clear, intuitive interactions that respect all experience levels while never compromising on essential knowledge. No assumptions, no oversimplification.
Controlled Pressure
Our team crafted scenarios that create urgency while maintaining psychological safety—letting users learn through controlled stress rather than fear.
Result
As the primary development team, we built an immersive learning ecosystem using Unity and WebGL. Each scenario unfolds through first-person perspective, placing users directly into their familiar workspace as threats emerge.
Our implementation features split-second decision-making, dynamic threat scenarios, and seamless cross-device compatibility integrated with Gap’s existing learning management system.
Measurable Results
Employees demonstrate faster decision-making and improved confidence in emergency situations.
Scalable Architecture
Our modular approach enables training adaptation for new threats and locations without rebuilding.
Universal Access
Zero hardware requirements with flawless performance across desktop and mobile browsers.
Elevating the brand to new heights with impeccable design and strategy.
